Testing New Hero Banner Designs for ANZ.com to Gather User Insights on UI, Tone of Voice, and Proposition Clarity, Presented to Stakeholders.

We researched and designed new global components for ANZ’s website, focusing on replacing the legacy hero banner, which had accessibility and layout issues. The existing component required frequent redesigns, increasing costs. Our goal was to create a new, user-preferred banner that improves efficiency, saves resources, and enhances the customer experience.

Situation

We needed to create a hero banner that satisfied web and marketing teams while ensuring seamless use by design and content. Balancing cost-effectiveness with reduced rework hours, we also had to ensure the new component provided real value and an improved experience for ANZ customers, making the project highly complex.

Complication

I conducted unmoderated desktop and mobile usability testing via UserZoom and 1:1 interviews. By comparing before-and-after banners with similar messaging but different tones, we gathered quantitative and qualitative insights on perceived improvements, identifying positive and negative responses to ensure the new design enhanced user experience.

Resolution

Screens from my research playback deck for user testing including research details, specific results, summary and next steps.