Design a Next home loan experience for our main customer segment in order to help these users when deciding what to do for their next home need.
At ANZ, next home customers are a key segment. They often need support navigating complex decisions like whether to renovate, buy then sell, or consider options like bridging finance. Helping them understand the best path forward is essential to meeting their needs and strengthening our relationship with them.
Situation
Buying a next home can be complex, with many moving parts involved in structuring a home loan. Options like renovation, buying then selling, or bridging finance all require careful consideration. Understanding what you can afford and choosing the right path forward adds to the challenge of the decision-making process.
Complication
We developed a comprehensive Next Home hub as part of a major marketing campaign. It offers helpful tips, guides, and resources to assist users in deciding the best course of action for their next home, ensuring they have the support needed to make informed decisions throughout the process.
Resolution
Final design of the Next Home hub campaign in desktop and mobile
High level image of the rounds of design changes and iterations in Figma